work

Scary, isn’t it?An empty page--BOO!

A big, blank page.

But you know what? It’s better than all those half-baked web pages, self-
serving ads and bogus brochures out there. Work that says the wrong thing and says it poorly. Work buzzing around with nothing to do because, well…

It was in the wireframes.
It’s what the client wanted.
You should see the media buy!

Don’t fear blank pages. Stare at them. Ponder them. Do you really need them? Do you really want to be responsible for bringing one more pointless piece of advertising into the world?

If the answer is no, DON’T DO IT. Silence is preferable.

If the answer is yes, contact me. I know what to do with a blank page.

If you need proof, just have a look at my work.

Brandman University Do Better Campaign

Quick: what kind of universities run television ads with 1-800 numbers?
Exactly. But Brandman needed to build leads. See how we pulled it off and built a solid brand for this non-profit night school.

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Switch Morphing Power Rangers!

Now I’m a samurai! Now I’m a Ranger! You’ll never guess what happens next.

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Claw Armor Megazord

Lobsters! Lions! Turtles! My Zord it’s one crazy, morphed-up world.

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Samurai Megazord!!!!

How do pack five zords, one crazy-complicated assembly and three seconds of FCC-mandated dead time into a fifteen second commercial. You’re about to find out.

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Hass Avocado Board “The Party”

2011 Bronze Telly winner. The food styling alone is worth a look if you ask me.

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Acura Interactive Showroom

Interactive experiences and demos for Acura’s 2009 lineup.

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2007 Microsoft Office “It’s a New Day” campaign site

A MASSIVE project that had me digging through reams of client content, writing interactive demos and static copy, directing animators, casting, and directing voice talent… not to mention figuring out the difference between Windows SharePoint Server and SharePoint Services.

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The Kyle Collective: Search for 781229

A ten-week, multi-media Alternate Reality Game that had fans of Kyle XY scouring the internet to save a young girl.

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Acura Financial Services

An information dense site that required extensive content strategy and a meticulous re-write of the client’s pre-existing content.

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Monster Energy Drinks

Taxonomy with an attitude? Can that be done? You betcha. Check out my work for Monster Energy and you’ll see what a true master can do with an error message.

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Soapnet.com

Even stringers get to have some fun now then. See what happens when I get in touch with my fem-side.

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At Play Studios

I helped At Play Studios pin down what they do and why they do it so well. You could call it branding, but it was more like helping them find their own, true selves.

After I figured out that, writing the copy for their site was a piece of cake.

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VCA Animal Hospitals

This was my first gig with The Designory. They were kind enough to bring in me in to craft site nomenclature and write the site’s initial copy. They must have liked my work: they asked me back to concept and write ads that rotate all 500 sites in the VCA network.

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Vaughan Company Realtors Television Spots

What do you when your neighbor starts trimming the hedges with a flame thrower? Call a Realtor. Fast.

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ZOO Digital Group

When ZOO Digital Group needed a new website, their agency Locus New Media brought me in to help position the ZOO brand, develop their look, and define their voice. Once we locked down the brand, I developed a content strategy for the site and wrote all the copy.

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EduNation Radio Spots

Smart, funny with a gentle emotional tug. These prophetic ads could run today.

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Lovelace CIGNA Newsletters

I served as editor in chief and lead (okay, sole) copywriter on these high-end corporate newsletters.

I translated dense medical texts and regulatory information into copy that targeted a wide range of markets from independent sales reps, to network doctors and patients.

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Lovelace / CIGNA Healthcare Brochures

I wrote dozens of long-form healthcare brochures, each of which required its own branding and voice to target a precise population.

Then, at the end of the fiscal year, we did it all over again!

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FSI Logistics Identity and Branding

How do you maximize dead head routes with real-time LTL logistical precision? I had no idea either, and neither did anyone else outside the trucking industry.

To build their business, FSI logistics needed to explain their services in terms laymen could understand.

I helped FSI position their brand with a new look, clear copy and a bedrock statement of how their customers could benefit from FSI’s expertise.

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Valor Healthcare Television Spots

Thirty-second healthcare spots I wrote for a visionary (and defunct) state-sponsored insurance plan. Funny how this subject keeps coming back around, isn’t it?

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Lincoln Heights: Cassie’s Desktop

Eavesdrop on Lincoln Heights lead character Cassie in this interactive webisodic.

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Kyle XY online: The Warehouse

An immersive, 3-D gaming environment that brought fans directly into the action on Kyle XY.

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scripts, sold & unsold

Guaranteed fit for human consumption!

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