Tag Archives: identity

FSI Logistics Identity and Branding

How do you maximize dead head routes with real-time LTL logistical precision? I had no idea either, and neither did anyone else outside the trucking industry.

To build their business, FSI logistics needed to explain their services in terms laymen could understand.

I helped FSI position their brand with a new look, clear copy and a bedrock statement of how their customers could benefit from FSI’s expertise.

Posted in traditional branding and collateral | Also tagged , , | Comments closed

Valor Healthcare Television Spots

Thirty-second healthcare spots I wrote for a visionary (and defunct) state-sponsored insurance plan. Funny how this subject keeps coming back around, isn’t it?

Posted in broadcast advertising | Also tagged , , , , , | Comments closed