Tag Archives: healthcare

Lovelace CIGNA Newsletters

I served as editor in chief and lead (okay, sole) copywriter on these high-end corporate newsletters.

I translated dense medical texts and regulatory information into copy that targeted a wide range of markets from independent sales reps, to network doctors and patients.

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Lovelace / CIGNA Healthcare Brochures

I wrote dozens of long-form healthcare brochures, each of which required its own branding and voice to target a precise population.

Then, at the end of the fiscal year, we did it all over again!

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Valor Healthcare Television Spots

Thirty-second healthcare spots I wrote for a visionary (and defunct) state-sponsored insurance plan. Funny how this subject keeps coming back around, isn’t it?

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