Tag Archives: branding

Brandman University Do Better Campaign

Quick: what kind of universities run television ads with 1-800 numbers?
Exactly. But Brandman needed to build leads. See how we pulled it off and built a solid brand for this non-profit night school.

Posted in offline | Also tagged , , , , | Comments closed

Acura Financial Services

An information dense site that required extensive content strategy and a meticulous re-write of the client’s pre-existing content.

Posted in digital branding & collateral | Also tagged , , | Comments closed

At Play Studios

I helped At Play Studios pin down what they do and why they do it so well. You could call it branding, but it was more like helping them find their own, true selves.

After I figured out that, writing the copy for their site was a piece of cake.

Posted in digital branding & collateral | Also tagged , , | Comments closed

ZOO Digital Group

When ZOO Digital Group needed a new website, their agency Locus New Media brought me in to help position the ZOO brand, develop their look, and define their voice. Once we locked down the brand, I developed a content strategy for the site and wrote all the copy.

Posted in digital branding & collateral | Also tagged , , , , | Comments closed

EduNation Radio Spots

Smart, funny with a gentle emotional tug. These prophetic ads could run today.

Posted in broadcast advertising | Also tagged , , | Comments closed

Lovelace / CIGNA Healthcare Brochures

I wrote dozens of long-form healthcare brochures, each of which required its own branding and voice to target a precise population.

Then, at the end of the fiscal year, we did it all over again!

Posted in traditional branding and collateral | Also tagged , , , | Comments closed

FSI Logistics Identity and Branding

How do you maximize dead head routes with real-time LTL logistical precision? I had no idea either, and neither did anyone else outside the trucking industry.

To build their business, FSI logistics needed to explain their services in terms laymen could understand.

I helped FSI position their brand with a new look, clear copy and a bedrock statement of how their customers could benefit from FSI’s expertise.

Posted in traditional branding and collateral | Also tagged , , | Comments closed

Valor Healthcare Television Spots

Thirty-second healthcare spots I wrote for a visionary (and defunct) state-sponsored insurance plan. Funny how this subject keeps coming back around, isn’t it?

Posted in broadcast advertising | Also tagged , , , , , | Comments closed