Now I’m a samurai! Now I’m a Ranger! You’ll never guess what happens next.
broadcast advertising
Little stories. Vignettes. Comedy sketches. That’s the kind of broadcast work I do.
Don’t get me wrong. Other stuff works. I love ads that can pull me in with pure imagery and spectacle.
It’s just that my quirks always lead me back to story.
Switch Morphing Power Rangers!
Posted in broadcast advertising Tagged Bandai, broadcast, copywriting, creative direction, television ads, toys Comments closed
Claw Armor Megazord
Lobsters! Lions! Turtles! My Zord it’s one crazy, morphed-up world.
Posted in broadcast advertising Tagged Bandai, broadcast, copywriting, creative direction, television ads, Toy Comments closed
Samurai Megazord!!!!
How do pack five zords, one crazy-complicated assembly and three seconds of FCC-mandated dead time into a fifteen second commercial. You’re about to find out.
Posted in broadcast advertising Tagged Bandai, broadcast, copywriting, creative direction, television ads, toys Comments closed
Hass Avocado Board “The Party”
2011 Bronze Telly winner. The food styling alone is worth a look if you ask me.
Vaughan Company Realtors Television Spots
What do you when your neighbor starts trimming the hedges with a flame thrower? Call a Realtor. Fast.
Posted in broadcast advertising Tagged broadcast, commercials branding, television ads Comments closed
EduNation Radio Spots
Smart, funny with a gentle emotional tug. These prophetic ads could run today.
Posted in broadcast advertising Tagged branding, broadcast, derrida in advertising, radio ads Comments closed
Valor Healthcare Television Spots
Thirty-second healthcare spots I wrote for a visionary (and defunct) state-sponsored insurance plan. Funny how this subject keeps coming back around, isn’t it?
Posted in broadcast advertising Tagged Add new tag, branding, broadcast, healthcare, identity, product naming, television ads Comments closed