FSI Logistics Identity and Branding

Client: FSIfsi_brochure_300
Agency: Signal Creative

So get this: All those big semis on the road have a problem. After they deliver their load, they have to go to their next job EMPTY.

This little company FSI in Albuquerque figured out how to fill those empty trucks with ad hoc freight. FSI pays pennies on the dollar for the trucks (they were going to be empty anyway), then sells the freight service at a discounted rate.

Everybody wins!

With all the industry jargon, it took me forever to figure out exactly what they were up to. But once I did, we had the ingredients for an integrated branding package: brochures, sales packets and a website.

Download the FSI Logistics brochure

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