Switch Morphing Power Rangers!

The Big Switch!
Client: Bandai, North America
Agency: Dentsu America
Creative Director: Gary Larsen
Senior Copywriter: Ben Thompson

Sometimes the pressure to cut to time (15 seconds in this case) works to your advantage. This toy’s single, clear feature gave us just enough for us to knock together a great toy demo and pretty good punchline. Things sold like hotcakes I hear.

The Big Switch










The Big Switch :15


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