Vaughan Company Realtors Television Spots

Neighbor from Hell
Client: Vaughan Company Realtors
Agency: Prickly Pair Productions

How do you tap the emotions that drive people in a troubled real estate market? That was the problem for Vaughan Company Realtors. So I invented J.D. — the last man you’d ever want on your block — and, voilà, everyone in his fictional neighborhood was ready to sell.

The funny thing is, I didn’t really make up all that much. I lived in a very … inspirational neighborhood at the time.

Check out the Vaughan Company scripts. You’ll get the picture.
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