Acura Financial Services

Client: Acuraacura-home_300
Agency: Genex

Acura is launching a new financial services division. Part of that includes a phased approach to creating a web presence. For phase one, the primary task was reshaping existing Honda Financial Services content to support the Acura brand. I worked very closely with the information architect to fix several structural problems in the source content and establish a new brand for Acura Financial Services.

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