At Play Studios


Of all companies, a successful interactive studio should know its brand — especially one with an evocative name like At Play. But we all know it’s hard to be objective about our own work, and after a year in business, At Play was still struggling to define exactly what it was all about.

I helped distill their brand into a clear benefit for customers and a razor-sharp business strategy.

See if I pulled it off. Go to: At Play Studios.


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