VCA Animal Hospitals

Client: VCAone_bite_vca_300
Agency: The Designory

VCA runs over 500 animal hospitals across the United States. They hired The Designory to create a CMS-driven site that would allow each hospital to create its own custom site, complete with photos, facility information and staff bios.

The Designory brought me in to write a mix of copy. Some of the copy — like the site’s nomenclature, a homepage slide show, and pages about the VCA mothership — is permanent. Other copy, like the intro to “our doctors,” will change as individual hospitals create their own sites.

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