Lincoln Heights: Cassie’s Desktop

Client: ABC Familycassies-desktop_300
Agency: At Play Studios

Cassie is getting away for the summer, but her boyfriend Charles is stuck in Lincoln Heights. We chronicled their rocky relationship by giving fans a peek inside Cassie’s laptop, where they could eavesdrop on video chats, read IMs and journal entries, and dig through emails. My contributions included:

  • Managing a team of writers under a very tight deadline 
  • Beating out multiple story arcs to fit the demands of each medium
  • Orchestrating stories across multiple, simultaneous media that updated with fresh content every minute of the day
  • Coordinating writing workflow with production and coding to ensure a seamless rollout

The site is no longer with us, but you can download the lincoln heights video chat scripts I wrote for the experience.

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