Category Archives: offline

Brandman University Do Better Campaign

Quick: what kind of universities run television ads with 1-800 numbers?
Exactly. But Brandman needed to build leads. See how we pulled it off and built a solid brand for this non-profit night school.

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Switch Morphing Power Rangers!

Now I’m a samurai! Now I’m a Ranger! You’ll never guess what happens next.

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Claw Armor Megazord

Lobsters! Lions! Turtles! My Zord it’s one crazy, morphed-up world.

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Samurai Megazord!!!!

How do pack five zords, one crazy-complicated assembly and three seconds of FCC-mandated dead time into a fifteen second commercial. You’re about to find out.

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Hass Avocado Board “The Party”

2011 Bronze Telly winner. The food styling alone is worth a look if you ask me.

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Vaughan Company Realtors Television Spots

What do you when your neighbor starts trimming the hedges with a flame thrower? Call a Realtor. Fast.

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EduNation Radio Spots

Smart, funny with a gentle emotional tug. These prophetic ads could run today.

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Lovelace CIGNA Newsletters

I served as editor in chief and lead (okay, sole) copywriter on these high-end corporate newsletters.

I translated dense medical texts and regulatory information into copy that targeted a wide range of markets from independent sales reps, to network doctors and patients.

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Lovelace / CIGNA Healthcare Brochures

I wrote dozens of long-form healthcare brochures, each of which required its own branding and voice to target a precise population.

Then, at the end of the fiscal year, we did it all over again!

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FSI Logistics Identity and Branding

How do you maximize dead head routes with real-time LTL logistical precision? I had no idea either, and neither did anyone else outside the trucking industry.

To build their business, FSI logistics needed to explain their services in terms laymen could understand.

I helped FSI position their brand with a new look, clear copy and a bedrock statement of how their customers could benefit from FSI’s expertise.

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